Analytics and application sources

Beyond counting applications, the app shows you where your applicants come from, so you can tell which job boards, posts, and channels are actually working.

Where to find it

Open a job's submissions page and look for its analytics. You'll see how the listing is performing alongside the candidates themselves.

Views and conversion

For each listing you can see:

• Views — how many people opened the listing or application form.

• Conversion rate — the share of those views that turned into a completed application.

A high view count with a low conversion rate is a signal to simplify the role description or shorten the application form.

Traffic sources

Applications are attributed to their source using the link's tracking parameters (the utm_source, utm_medium, and utm_campaign tags on a URL). That lets you compare channels — for example, LinkedIn vs. your own site vs. a paid post.

Tracking your own links

To see a channel broken out separately, add UTM parameters to the link you share. For example:

https://your-careers-page.example.com/?utm_source=linkedin&utm_medium=social&utm_campaign=spring-hiring

Any application that arrives through that link is grouped under that source, so you can put your effort where the best candidates come from.